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Videos / Toyota Corolla Superbowl Ad
Filed in: Business and Finance
Tagged with video, audio,superbowl, super bowl, ad, commercial, advertising, advertisement, economy, Toyota, luxury, Corolla, auto, automobile, car, positioning, luxury, quietness
Last Modified Feb 10, 2008 at 02:40 AM PST by mkitterViewed 495 time(s)
Rated 
by 2 Cylivers
This is a nice and effective Ad aired during Superbowl XLII. It is interesting to note that luxury feature(s) are being highlighted in this commercial. Clearly, it is a attempt to move the Corolla up in its positioning.
In this Toyota Corolla Superbowl Commercial Ad, a typical guy is locked inside a Corolla with a group of “Ferocious sleeping badgers … who will gnaw his face off if awakened.” The newborn badger babies nursing on their mother are not awakened by the cannon fired outside the car, but react badly when his cell phone rings in his pocket. The clear message is that the car is well insulated for noise as a benefit not usual to economy cars.
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