by 1 Cylivers
Plug your TV into this box and go online to check headlines, get bored and click over to a Giants game. Later download Casablanca, play Metal gear solid against an opponent in Taiwan. After dinner you can chat with your family in Seattle.
What kind of box is this? Sounds like a computer? yeah you could call it that but Sony likes to call it just playstation 3, the video game console that is plans to introduce later this year.
Six years in the making, the PS3 is a crucial component of Sony's strategy to dominate the digital home with a full lineup of super-sharp TVs and other gear. To attract teens and parents alike, the console plays high definition games and movies from Blu-ray DVDs. It boasts a huge hard disk to store photos, music, and TV shows. And it can connect to Net for play against far-flung rivals, while a new multimedia chip "The Cell" juggles the workload.
Sony is banking on this console to lift it consumer electronics division out of trouble, and the blu-ray format is expected to boost the Sony back format.
Is Sony trying to cram too much into this new box? Could it confuse buyers? While it has a potential to be a megahit, going after too broad a market could get its message muddled.
Another business risk that Sony could run into is unwittingly undermining the software sales, when people buy this box for mostly other than playing games. Considering that console market typically only makes profit from the game sales, this could lead to a disaster.
Sony hasn't set a lauch date yet but it is expected to hit the US stores before Christmas this year. With all its features, the PS3 might help Sony in its battle for living room as rivals roll out their own boxes. Unless, of course, consumers really want is a simple gaming console.
Comments
- Ichigo, Sep 16, 2006 at 03:16 AM PDT said:
PSP beats all you fools mwahahahahahahahaha: i.Internet capabilities ii.High Graphic Games iii.Videos iv.music v.portability vi.low cost solution: only $320 or so for a full kit vii.A Sony product -Kriish a.k.a. Shankar the one who defeats all
- thinktank, Jun 18, 2006 at 11:32 AM PDT said:
Latest news on this is that Japanese gamers will be the first to get their hands on the PS3 on 11 November while the console will arrive in the US and Europe on 17 November. When Sony announced prices earlier this year it said that gamers would pay about £425 ($785) in the UK for the top end version of the machine.
