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This is definitely sexist and stereotyping men - implying men are stupid. Targeting only women for insurance cover seems to me discriminatory marketing. Isn't that unlawful? The company is a South African insurer. Wonder if this kind of targeting is legal in SA.
Regardless, the ad is funny. Admittedly men do behave in this idiotic way, particularly when under the influence!
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| Video | Caption | ||
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| Funny "Men Are Stupid" Commercial - 1st for Women Insurance Brokers "Cover with Care" Campaign |