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Videos / Being Responsible in Your Advertising

Filed in: Business and Finance

Tagged with video, audio,great, responsible, ad, advertising, advertisement, commercial, constructive, campaign, connection, message, cellphone, mobile, dangerous, strong, association, brand, branding, castrol, powerful, social, socially

Last Modified Sep 11, 2008 at 08:46 AM PDT by toddj

Viewed 99 time(s)

Rated by 1 Cylivers

This ad is great...we need more of these socially responsible and constructive advertising. You'll notice that there is no connection between the ad and the product being advertised.

However, the message - talking on the cellphone while driving is dangerous - conveyed is strong...one of safety. And, that is the brand association Castrol is looking for!

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Castrol Commercial "Talking on Cellphone while Driving is Dangerous" view view

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