Data is an asset to the organization. It is used to showcase how well an organization manages and protects vital customer information. Any inappropriate usage may lead to breach of security and loss of data privacy. During such conditions, sensitive information may be changed or deleted leading to loss of trust from customer 

Data privacy allows the organization to share data while maintaining confidentiality and integrity. Control Management and Configuration Management are key players here. Necessary access controls, password management, version control and track changes are vital in protecting data privacy. Software organizations that follow CMM or ISO have inbuilt control and configuration processes in them. With or without processes, data privacy must be handled with care and concern for customer satisfaction.