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Product Launch / Capture Every Smile With Canon IXUS (ELPH)

Filed in: Computer and Electronics

Tagged with technology, launch, campaign, product, release, new, marketing, promotion, promo,canon, camera, digital camera, japan, ixus, elph, us, america, ixy, aps, ultra compact, ultra-compact, photography

Last Modified Jul 15, 2008 at 08:48 PM PDT by dobryk

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The Digital IXUS (IXY Digital in Japan and PowerShot Digital ELPH in US and Canada) is a series of digital cameras released by Canon. The Digital IXUS series, based on the design of Canon's IXUS/IXY/ELPH line of APS cameras, is a line of ultracompact cameras.

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Capture Every Smile With Canon Ixus or Elph Canon's PowerShot A and S line of the time were being made as small as contemporary technology allowed, and demonstrated the demand for a small digital camera of good quality. Canon used its ex... more

Canon's PowerShot A and S line of the time were being made as small as contemporary technology allowed, and demonstrated the demand for a small digital camera of good quality. Canon used its experience with small film cameras, particularly the APS IXUS, to mass-produce good digital cameras smaller than anyone else had managed up to the time (the first Digital IXUS was the smallest 2MP then available) and reused the popular IXUS/IXY/ELPH brand name with the tag line "The DIGITAL IXUS blends Canon's award-winning IXUS design with PowerShot digital technology."

The first Digital IXUS, released in June 2000 fitted the technology of the PowerShot S10 into a body similar to the IXUS II. Between 2003 and 2004, starting with the Digital IXUS II, Canon moved from the use of CF cards to SD cards to create thinner cameras.

The latest model in the Digital IXUS series is the 970IS, released in March 2008.

www.canon.co.uk/For_Home/Product_Finder/Cameras/Digital_Camera/IXUS/index view view

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